PRIVACY POLICY

Primrose & Heath Property

Primrose & Heath Let's Ltd t/a Primrose & Heath Property

Effective Date: 23 June 2026

1. Introduction

Primrose & Heath Property is committed to protecting your privacy and ensuring that your personal information is handled safely, securely and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use our services, visit our website, contact us, apply for a tenancy, rent a property, instruct us to sell or let a property, or otherwise interact with our business.

2. Who We Are

Primrose & Heath Property

Primrose & Heath Let's Ltd t/a Primrose & Heath Property

86 Bodmin Road
Plymouth
PL5 4EA

Telephone: 01752 921700

Email: hello@primroseandheath.com

Website: www.primroseandheath.com

ICO Registration: ZC057615

3. Information We Collect

We may collect and process the following information:

Personal Information

Full name
Address
Date of birth
Email address
Telephone number

Identification Information

Passport
Driving licence
Right to Rent documentation
Proof of address

Financial Information

Bank account details
Income information
Employment information
Credit history and referencing reports

Property Information

Property ownership details
Tenancy information
Maintenance records
Viewing records
Property valuations

Website Information

IP address
Browser type
Device information
Website usage data

4. How We Use Your Information

We use your personal information to:

Provide property management services
Arrange property sales and lettings
Conduct tenant referencing
Carry out Right to Rent checks
Register tenancy deposits
Manage maintenance requests
Collect rent and other payments
Comply with legal obligations
Prevent fraud and money laundering
Communicate with landlords, tenants, buyers and sellers
Improve our services

5. Legal Basis For Processing

We process personal data under one or more of the following lawful bases:

Contract

Where processing is necessary to perform a contract with you.

Legal Obligation

Where we are legally required to process information.

Legitimate Interests

Where processing is necessary for our legitimate business interests.

Consent

Where you have given consent for specific processing activities.

6. Sharing Your Information

We may share information with:

Landlords
Tenants
Buyers and sellers
Referencing companies
Deposit protection schemes
Utility providers
Local authorities
Solicitors
Mortgage brokers
Contractors and maintenance providers
Insurance companies
Government agencies where legally required

We will never sell your personal information to third parties.

7. Data Security

We take appropriate technical and organisational measures to protect your personal information, including:

Secure cloud-based systems
Password protection
Restricted staff access
Encryption where appropriate
Secure document storage

8. Data Retention

We retain personal information only for as long as necessary.

Typical retention periods include:

Tenancy records: 6 years after tenancy ends
Financial records: 6 years
Property transaction records: 6 years
AML records: 5 years from the end of the business relationship

Longer retention periods may apply where required by law.

9. Your Rights

Under UK GDPR you have the right to:

Access your personal data
Correct inaccurate information
Request erasure of personal data
Restrict processing
Object to processing
Request data portability
Withdraw consent where applicable

To exercise any of these rights please contact us using the details provided above.

10. Marketing Communications

We may contact you regarding our services where we have a legitimate interest or your consent.

You may unsubscribe from marketing communications at any time by contacting us.

11. Cookies

Our website may use cookies to improve user experience and analyse website traffic.

You can manage cookie preferences through your browser settings.

A separate Cookie Policy may also apply.

12. Complaints

If you are unhappy with how we process your information, please contact us first so we can attempt to resolve the issue.

You also have the right to complain to:

Information Commissioner's Office (ICO)

Website: www.ico.org.uk

Telephone: 0303 123 1113

13. Changes To This Policy

We may update this Privacy Policy from time to time. Any changes will be published on our website and will take effect immediately upon publication.